Hi, I'm Dan, a freelance designer based in Newcastle.

Although I've lived in the North East for most of my life, I've somehow never picked up the Geordie twang. What I have picked up is a passion for design and an appreciation for the people and businesses that make this region such a creative place to be.

After studying Graphic Design at Northumbria University, I gained experience working in agency, in-house and freelance before launching Creative Footing. Over the years I've been fortunate enough to work with a wide range of clients, but I've found myself particularly drawn to breweries, music projects, events and independent businesses.

What I enjoy most is working with people who are passionate about what they do and helping bring their ideas to life through design.

Professional headshot of Daniel Hoare, freelance graphic designer based in Newcastle, serving clients across the North East.

Why the Goat?

The name Creative Footing came from the idea of helping businesses find their footing, whether they're just getting started or looking to take the next step.

The mountain goat felt like a natural fit. They're sure-footed, adaptable and known for tackling challenging terrain, which isn't a bad way to describe running a business either.

Plus, I've always enjoyed illustration, so it gave me the perfect excuse to draw a lot of goats.

Working With Me

When you work with Creative Footing, you're working directly with me from start to finish. There are no handovers or middlemen, just open communication and a collaborative approach throughout the project.

I believe the best work comes from building strong working relationships, understanding your goals and creating something we're both proud of.

Branding Digital Design Print & Packaging Illustration
Speech-bubble icon symbolising ‘Outlining the Brief’, the first step in Creative Footing’s design process.

Outlining Your Brief

Every project starts with a conversation. Whether that's over the phone or by email, the goal is to understand what you do, who you're trying to reach and what you'd like to achieve.

Checklist icon representing ‘Fulfilling the Project’, the second step in Creative Footing’s design process.

Developing the Design

Once the brief is in place, I'll begin developing design concepts and exploring different creative directions. I'll present the concepts to you and talk through the thinking behind each approach.

Thumbs-up icon illustrating ‘Feedback and Changes’, the final step in Creative Footing’s design process.

Feedback & Refinement

Once you've reviewed the concepts, you'll have the opportunity to provide feedback and request changes. I typically include up to three rounds of revisions, giving us plenty of opportunity to fine-tune the design and make sure everything feels right before the final files are delivered.

Got a Project in Mind?

I'd love to hear about it. Whether you've got a detailed brief or just the beginnings of an idea, get in touch.

Let's Chat
Sketches of the Creative Footing logo, illustrating the designer’s journey in building his personal brand and freelance graphic design business.

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